Art direction and design for ADT Go's 'Go Family' campaign. Media included a nationally aired television commercial, billboards in four major cities, and a complete takeover of all ad real estate in Union Station, Washington D.C.
For this commercial I collaborated with my team to lead the visual direction of the pitch. This television spot ultimately served to inform the direction of the entire out of home marketing campaign.
Union Station Takeover
Following the television ad, I lead the artistic direction of the out of home marketing campaign, which included a takeover of 32 print and digital ad spots in Union Station, Washington D.C.